Digitas + GroupeConnect
ROLE | Experience Designer WHEN | April 2017 - February 2019 PROGRAMS USED | Sketch, Photoshop, Illustrator, InVision, Craft, Principle
At Digitas, I was able to hone not only my skills as a visual and UX designer but my time management and presentation skills as well. Over the near two years I was there, I fielded multiple projects with extremely tight deadlines. However, instead of just doing the bare minimum to get the job done, I also threw myself right into the deep end and learned new skills (like Principle) that helped us please clients and land the work.
BANK OF AMERICA / MERRILL LYNCH I helped in leading the the first two phases of Kendra Scott's website update with the senior visual and experience designers in the Boston office. Aside from our trio of designers, we worked with a satellite development team in Austin. From September to October, we carried out two complete design phases that were approved by Kendra and her team and then taken to be carried out by the development team.
Over the course of the project, I had the chance to moodboard, wireframe, and really flesh out the experience of the commerce end of the jewelry website. I worked from a pitch that was given before I began working with the team and was able to quickly pick up the styles executed and decided on by the team.
From this project I was really able to not only get real-time experience working with clients, but experience with working a remote team. Communicating effectively with developers was crucial in ensuring that the design was executed properly.
The screens I've attached for phase one and two reflect a common challenge that we come across in the ecommerce world: a ton of content. My concepts are meant to declutter what could otherwise be a mess and really make it easy for the customer to do what they came to do: buy, baby, buy.
GOODYEAR The last project I took on before leaving Optaros was to get the ball rolling on the second design phase of Spalding's website redesign -- their marketplace.
The main challenge we faced on this project was time -- due to the client's budget restraints (and launch needs), we needed to get through this phase in two weeks as opposed to the month that was given for the previous phase. To accommodate this setback, I had to skip the wireframing process altogether and head straight into high-fidelity comps without specific content the client wanted us to use.
While tough, it was an experience that not only let me prove my leadership chops but also let me push myself as both an experience and visual designer.
