As the senior designer at an early stage, mission driven start-up, I naturally needed to wear many hats. I finessed my branding skills when coming up with the company’s logo and identity. I forayed into marketing design with instagram ads and social media campaigns. I got deep into the weeds of e-commerce design when creating the PDP for the site’s daily deals. I even got to hone in on my print and packaging chops, when creating collateral for the freshly baked box (that included tissue paper, working with Chandlyr Jackson of Freckled Fuchsia to create the eye-catching box design, a Wallet Feminist pin, stickers, and more) that has been handed out to over 500 members, influencers, and conference goers.